Quick Trade Show Tip – Budget and Show Saving Tips
Unfortunately, trade show planning is often full of unwanted surprises that can put your marketing / trade show budget into overload or ruin your show completely.
To avoid disaster, plan ahead for how to proceed if your exhibit, product, or signage/artwork disappears or is damaged.
Consider these four cost-saving (and show-saving) options:
1. Plan a presentation that can be done with product literature, sans product.
2. Create backup signage and graphics for emergencies.
3. Prepare an alternative booth design that consists of rental furniture and/or plants.
4. Locate a source in the show city for last-minute exhibit rentals and/or printing. Identify low-cost components you can “make do” with.
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