QUESTION: What If My Trade Show Booth Is Unorganized?
ANSWER: Avoid the Cluttered Look
To avoid an unorganized / unprofessional looking booth, you should try to limit the number of actual products being displayed/promoted to one or two at most.
However, due to many reasons beyond our control, we all know this is not always possible. So, if you find yourself at a show and you are “forced” to promote multiple items/products, try the following:
- Keep products away from the center of the booth.
- Hang products on the backwall, if possible.
- Design drawers and/or bins (hidden spaces!) into the booth.
- Create vertical steps on the sides of your display. (Use actual product, if possible.)
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