Murphy's Law – What Can Go Wrong… Will Go Wrong!
Be prepared, know who to call in the event of an unpleasant situation.
Each year, millions of individuals attend and/or exhibit at trade shows world-wide. Many of us never encounter a single problem.
However, it is important to know that things can (and do) go wrong. Displays get lost in transit / shipment, graphics sometimes get destroyed, table skirts are lost, and so on.
Preparing a simple plan before the show can save you a world of time and heartache.
The TradeShowJoe.com staff suggests using either a label affixed to the inside of your trade show display case, or a 3″ x 5″ note card which contains all the important information you may need in the event of an disastrous situation.
With this technique in mind, we recommend you include at least the following information, as well as any other “personal” information you and/or your organization may wish to add.
1. Your shipping company’s contact information (UPS, FedEx, etc.)
2. Show management and/or promoter information (phone number, contact person, etc.)
3. Your trade show display manufacturer’s contact information (TradeShowJoe, Nimlok, Arise, Skyline, etc.)
4. The display model number / name
5. A brief packaging list of all display components (2 lights, 4 graphic panels, etc.)
6. A contact name and phone number of the company that produced your trade show graphics
7. Contact information for the company where you purchased your trade show display
Plan ahead, expect the unexpected… And you’ll be prepared for any situation that may arise.
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