So you don’t have the staff – or the budget – to hand-address your pre-trade show mailing labels?

Well, You don’t have to!

Here’s an attractive alternative… Try using a script-style font and print the names on a clear label. This friendly format will encourage recipients to open the envelope, while still giving that “personalized” feeling.

Photo credit – Cierpki

Unfortunately, trade show planning is often full of unwanted surprises that can put your marketing / trade show budget into overload or ruin your show completely.

To avoid disaster, plan ahead for how to proceed if your exhibit, product, or signage/artwork disappears or is damaged.

Consider these four cost-saving (and show-saving) options:

1. Plan a presentation that can be done with product literature, sans product.
2. Create backup signage and graphics for emergencies.
3. Prepare an alternative booth design that consists of rental furniture and/or plants.
4. Locate a source in the show city for last-minute exhibit rentals and/or printing. Identify low-cost components you can “make do” with.